The Marketing Strategies of Fashion Brands Coursework

The Marketing Strategies of Fashion Brands - Coursework Example The essay " The Marketing Strategies of Fashion Brands" examines the brands' marketing strategies in the fashion industry. Acquiring ambassadors who represent the industry and share their experiences with the brand boosts the industry substantially. Different fashion industries apply different strategies to market their products. More often than not, these interlink and some contrast. Fro example a certain industry may use fashion blogs and another may use fashion showcase to market their products. There are two marketing strategies but they are very contrasting. For the fashion blog marketing strategy the industry ventures deeply online to research on their product line and look for reviews from their customers than it includes blog on the social networks. On the other hand, fashion showcase includes gathering of a small gathering for the industry to debut its fashion trend to the key people of the fashion who have the potential of high profile clientele. During the event, the custo mers have exposure to the displayed items throughout the room. In a different case, one company may use location-based strategy to market its product while another may use pricing strategies. In the location-based strategy, the company in question may involve mobile social marketing strategies where it has to hoist substations in the areas where most of its customers are situated. In the pricing marketing strategy, the company combines pricing and product quality to attract his potential customers. ... In the pricing marketing strategy, the company combines pricing and product quality to attract his potential customers. The industry gives its customers products at a reasonable price. The main aim for these is in order for the industry to establish a strong mutual relation with the local and international relation and to maintain creativity in its marketing strategies (Kumar, 2009:257). Bloggers are very essential in determining the public relations and enabling the entire public to contact the fashion industry for professional assistance. This is a very creative way for marketing of products through the internet. How the fashion market has changed The fashion industry has undergone tremendous changes in the recent past starting at the multiple ends of value chain that affect the various players of the industry. Likewise, the market for the fashion industry has also changed. Customers are increasing their demand therefore the fashion industry has to be very creative and innovative f or current styles at attractive prices and on frequent basis. This becomes a long-lasting challenge to the industry, therefore it has to find new ways to secure to secure growth and profits while satisfying the customers demands at the same time. The market change has been due to technological advancement. Technology advancement has enabled the fashion industries accomplish their tasks with greater efficiency. The fashion industry has designed software called Product Lifestyle Management (PLM), which has substantially increased the sophistication and incorporated wide assortment of techniques that are very beneficial to the company (Hartline & Ferrell, 2010:587). The PLM is not just a set of technologies but also a strategic business approach that

Histories of Photography Essay Example | Topics and Well Written Essays - 750 words

Histories of Photography - Essay Example Therefore, using cameras, ethnographers during this period were able to capture all the aspects of a community’s culture, which were observable and manifest (Torresan Web). Therefore, the camera, and overall photography was considered a neutral way of the ethnographers’ collection of objective data. During most part of the 19th Century, photography was characterized by various challenges, as far as ethnography is concerned. For instance, low technological advancements in photography had rendered cameras to be heavy and expensive, and the film was considered a volatile tool. These and other factors resulted in some ethnographers arguing against use of photography in ethnography. However, in the 20th century, with increased technological advancements in photography, most of the technological problems experienced previously were resolved. This therefore, led to an increased usage level of photography in ethnography. For instance, ethnographers used photography as a tool fo r documentation. This would include recording videos of rituals, of which their details would be lost, if an ethnographer took notes only (Torresan Web). Through this, ethnographers are able to gain greater understanding of case studies. In the ethnographic studies in the 19th and 20th centuries, ethnographers held the ideological assumption that culture is manifested through symbols that are visible, and which are embedded in gestures, artifacts, rituals, ceremonies, and natural and constructed environments. The people in a community are considered as the actors in culture, which presents itself as a script. With this therefore, ethnographers believed that photography was an essential way of revealing the intangibles of social life, which include facial expressions, pauses in speech, body gestures, and tonal variations (Torresan Web). It was impossible to capture these using written ethnography; thus making photography to be core to ethnography. Part 2 From its time of invention, t here had been a great debate on whether to or not to consider photography as an art form. Different artists had varied views and arguments on whether photography was an art form or not. One of the most important early advocates of photography as an art form include Le Gray. This was a trained artist, who was highly influential in early photography. In 1852, Le Gray wrote, â€Å"The future of photography does not lie in the cheapness but in the quality of a picture. If a photograph is beautiful, complete, and durable, it acquires an intrinsic value before which its price disappears entirely. For my part, it is my wish that photography, rather than falling into the domain of industry or of commerce, might remain in that of art. That is its only true place, and I shall always seek to make it progress in that direction† (Drogoul Web). This therefore, shows Le Gray’s justification of photography as an art form. On the other hand, Henry Peach Robinson was one of the most pro minent photographers of the 19th century. Like Le Gray, Robinson felt that photography deserved to be respected as an art form. He therefore, was involved in different association of artists, which promoted photography as an art form. In addition, Robinson wrote various texts, in which he promoted photography as a form of art (Harry Ransom Center Web). Oscar Gustav Rejlander was another important artist, whom many